Alicia Mata

Client Development Manager at Tradedoubler

Senior advertising and marketing professional, enthusiast in the pursuit of taking on competitive challenges in the world of brands. With about 17 years developing and implementing strategic marketing plans and 360º advertising campaigns. Long experience developing BTL Communication Global Strategy, Program and Operational Management, in multinational/local agencies for account and strategic planning roles.
CRM Programs Management is one of my strengths, connect and build strong relationships between brands and their customers.

Strategic thinker, with a creative mind, I have had the privilege of partnering with clients in order to develop some innovative brand and communication strategies that drive people to take action.

I’m happy working in a multidisciplinary, creative teams of various talents to deliver solutions that solve clients key business challenges.

Interested in digital innovation and new ways to connect people with brands. I keep studying, reading and learning ad/marketing trends.