Diego Jiménez
CEO & Founder de Azurally ES/PT/MX/CO/AR/PE/CL/BR
Founder at Azurally | PhD & MBA | MarTech Innovation & Agentic Commerce Expert
As the CEO of Azurally (formerly ROI UP Group), I lead a premier MarTech Innovation Company since 2011 with a global footprint across Europe and Latin America. My approach is defined by a rare intersection of deep academic research (PhD) and strategic business leadership (MBA).
I specialize in the evolution of digital interaction, specifically Agentic Commerce and Generative Engine Optimization (GEO). We help organizations transition from traditional digital marketing to integrated, technology-driven ecosystems optimizing AI visibility and Generativi Digital Footprint-
Global Leadership & Scale: With a presence in Spain, Portugal, Mexico, Colombia, Argentina, Peru, Chile, and Brazil, I manage multidisciplinary teams to deliver top-performance results in:
Next-Gen Search: Transitioning brands from SEO to AEO and GEO, and from GEO to Agentic Friendly.
Advanced Tech Stack: Architecting CDP, DAM, and Headless Web solutions based on MACH Technologies.
Full-Funnel Growth: Expert oversight of Paid Media (GEA), Social Media (GSO), ORM, and UX.
Business Development: Merging international marketing strategy with local market nuances to drive new business growth.