Marcela Álvarez

Deputy Head of @Westfield Rise Spain

Marcela Alvarez is the responsible for Westfield Rise in Spain, the retail media agency of Unibail-Rodamco-Westfield, owner of the main shopping malls in Europe, UK and the US.

She has almost 15 years of experience in different marketing departments as branding, product management, product development, trade marketing, online and offline communication, and now she leads a new way of doing advertisement, fostering the retail media in a physical environment, with the data as the main driver for marketing decisions.

Through Westfield Rise’s media assets, brand experience opportunities and data partnerships, the company allows brands to create innovative and measurable campaigns across URW’s platform of best-in-class retail media assets.